Obbink Branding
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BRAND STORY
Located in St. Joseph, Minnesota, Obbink Distilling was inspired by Greg Obbink, a mechanical satellite engineer who worked for the Space Sciences Division for 25+ years before retiring to blend his passion for science and spirits together.
To bring Obbink’s brand to life, we had the opportunity to interview him firsthand and craft an unconventional brand story that delivers on its promise of out-of-this-world spirits for down-to-earth people.
→ Uniquely positioned Obbink to stand out in a competitive marketplace
→ Crafted a memorable brand story and tagline that's reflected in the experience Obbink delivers
→ Received positive response from the community with over 50+ Google reviews
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Dakota Style
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brand refresh
Even though Dakota Style has grown since they hand-picked their first potato in 1985, they never forgot where they came from and the importance of doing the right thing.
To help their brand reflect heritage, integrity, and the healthy dose of fun they were about, we worked with Capture Marketing on a full rebrand that inspired a successful partnership with Jared Allen’s Pro Bull Team, which benefits Jared Allen’s Homes for Wounded Warriors.
→ Successfully repositioned itself in a competitive marketplace
→ Established product extensions that gained shelf space in leading retailers
→ Created a successful partnership with JAPBT, which benefits JAH4WW
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Indie Hair Launch
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brand launch
To stand out in the marketplace and attract a new era of hairstylists, we helped Scruples launch INDIE HAIR as a standalone brand—inspired by street art, rule benders, and the freedom to redefine your individual style.
The end result? A compelling brand story with a robust go-to-market strategy that landed a partnership with Bruno Mars, a feature at the 2015 New York Fashion Week, and placement on the shelves of Ulta Beauty.
→ Successful launch that landed an on-screen partnership with Bruno Mars
→ Feature at the 2015 New York Fashion Week
→ Increase in sales with placement on the shelves of Ulta Beauty
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DPW Book Launch
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COPYEDITING & LAUNCH
The Dear Purposeful Woman (DPW) started as a social media post that Shandice Stallworth wrote in 2015 to inspire women to step into their purpose with courage. From there, she began working on creating her first online workshop, book, and building a purpose-driven community.
Together, we helped Shandice bring the first volume of her book, Dear Purposeful Woman: Courageous Words for You & Me, to market.
→ Helped edit and launch her first online workshop
→ One of the editors behind volume 1 of her first published book
→ Book launch inspired a community of courageous women supporting women to find purpose
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Scruples Hair Care
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complete rebrand
After 30+ years of empowering hair professionals to exceed expectations with smart solutions, Scruples knew it was time to rebrand the company to reflect its unique brand story and grow into the next phase of their business.
Together, we successfully put Scruples back on the map as a trusted hair color & hair care company with integrity designed to help salons and stylists excel at their craft.
→ Successfully repositioned Scruples in a competitive marketplace
→ Became a category leader in the professional hair care & color space
→ Established an international presence with distributors & salons worldwide
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Maurices Campaign
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SEASONAL CAMPAIGN
With new and improved fits, washes, fabrics, and styles to love in sizes 2-24, maurices needed a compelling campaign to successfully position itself as the go-to denim destination for every body.
Together, we rolled out the Denim for All campaign to showcase the most extensive collection of styles and sizes and reposition maurices as a one-stop denim shop---including launching Everflex™ denim jeans.
→ Named and successfully rolled out Everflex™ jeans to the market
→ Repositioned maurices as the one-stop denim shop for all in sizes 2-26
→ Drove significant sales online and in-store for the Day of Denim event across 900+ retail locations
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Working with Leeza was a pleasure. She was providing strategic recommendations for a project above and beyond what we expected. This makes her extremely well equipped to handle complex content project.”
MIKE FROM PROOFPOINT
“Extremely creative and business minded...equipped to handle complex content projects."
“Challenged me to dig deeper and offered suggestions that elevated my project's intended purpose."
SHANDICE FROM DPW
"Leeza delivered beyond my expectations. Not only did she catch grammatical errors I would have missed — she challenged me to dig deeper. Leez undoubtedly puts her heart and soul into the work and brings out the best in your words."
Leeza is the absolute best. Using Freshly Brewed Copy for my business has been the best decision that I have made for my company. She is talented, professional, and genuinely cares about her clients.
“Best decision I have made for my company… looking forward to working together for years to come!
ASHLEY FROM ADW
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