With new and improved fits, washes, fabrics, and styles to love in sizes 2-24, maurices put its best foot forward as the denim destination for all — including a digital denim fit guide, denim event, and the launch of EVERFLEX jeans aka the softest, stretchiest & most flattering pair you'll ever slip into.
Design credit: Kelly Keenan, Dan Rowell, Maria Shenk + Calley Kohlhagen Website photography credit: Kayla Lee + Joel Feld
Let’s talk
maurices
denim over coffee.
Seasonal campaign development
Copywriting for direct mailer
Copywriting for custom denim shop online
Naming + product copy for new EVERFLEX denim
All content development for videos, voiceovers, blogs, paid and organic social media posts
In a world flooded with brands begging to be heard, INDIE HAIR wanted to deliver a different kind of message — one that empowers hairstylists and hair lovers alike to own their INDIE-vidual style.
The end result? A brand that connects with stylists and consumers that resulted in an an on-screen brand partnership with Bruno Mars + a feature at the 2015 New York Fashion Week.
Design + art direction credit: Arianna Anderson
Website photography credit: Kayla Lee + Joel Feld
Product names + copy
Brand story development
Brand launch strategy
WEBSITE COPY
content creation for blogs, brochures, magazine ads, press releases, social media, etc.
Get your fix
for all things Indie Hair.
Even though Dakota Style has grown since they first hand-selected their first potato in 1985, they never forgot where they came from. Naturally, their new voice had to authentically preserve their heritage while serving up a healthy dose of fun. The end result? Countless customers reaching for Dakota Style potato chips and sunflower seeds, successful product extensions, and a partnership with Jared Allen’s Pro Bull Team.
Creative design: Jeff Farr
Website photography credit: Kayla Lee
Help yourself to a delicious serving of Dakota Style.
Brand story development
Website copy
New product copy
Social media content strategy
content for social media, blogs, and PR
Before there was a book or a blog, there were two women by the names of Kathy Engen and Linda Heath, with a vision to create a roadmap to help others shift their mindset and spark new ideas to land the job of their dreams. Together, the three of us collaborated to bring this vision to life in the form of a book called Gol: A Curated Guide for the Modern Day Job Hunt.
The end result? Raving reviews from women like Sally, who claimed the book was a lifesaver in her professional rut.
Website photography credit: Kayla Lee + Joel Feld
Rethink the modern day job hunt with Gols.
Brand voice development
Content creation
Copy editing
proofing
Blog content
How do you give a 30-year-old professional salon hair care and styling line a makeover without losing your existing clientele? With a carefully planned and executed transition strategy, eye-catching packaging, and copy that lets you know even though Pearl has been around since 1983 — she's still got it.
The end result? A love for the new line by existing and new customers alike.
Design + art direction credit: Arianna Anderson
Meet the new and improved Pearl by Scruples.
Brand story
Product naming
Copywriting
Launch strategy
Content creation
Copywriting for direct mailer + box
To let top customers know how much they're loved and appreciated, maurices sent surprise gift boxes with bracelets and gift cards, inviting them to take a little "me time" at their favorite store. Plus, top customers received limited edition jewelry trays as a gift with purchase in stores.
The end result? Loyal customers that not only come back to shop, but remain even more loyal to the brand.
Design credit: Lisa Pease + Amy Grace
Website photography credit: Kayla Lee + Joel Feld
Get in the spirit of holiday gifting with maurices.
Copywriting for jewelry tray + box
Social media strategy
Social media content development
Copyediting & proofing
