If you’ve ever felt like your website is falling a little flat, there’s a good chance your website copy could use a pick-me-up to perform at its best.

And since your website is the virtual home for your brand, it’s essential to ensure it welcomes your visitors to settle in and stay awhile, communicates your value, and authentically reflects your unique brand story. 

When you invest time and attention into your website copy, you can be sure it will multiply tenfold with a steady stream of leads—which is why it’s one of the most important investments you can make.

Even if words aren’t your cup of joe, here are 7 tips below to energize your website copy and grow your business.

7 Ways to Energize Your Website Copy

1.   Keep it personal 

If you’ve ever felt a quote, movie, or song speak directly to you, it’s because it was intentionally written with YOU in mind. Your website copy should be no different.

So, ensure you take the time to reflect on what your ideal customer is struggling with and what they want to feel and achieve. And then tailor your words as if you’re speaking to them one-on-one.

2.   Lead with benefits over features

While it’s understandable, you want to highlight your company’s accomplishments and aspects of what makes your service so great.

Unfortunately, it’s NOT what your customers care about. The truthiest truth? Your customers are far more interested in how your service/product can make their lives better vs. your company’s vision or all the awesome improvements you’ve made along the way. 

3.   Be more human

Even though this can be easy to overlook, remember that your customers are just regular people who want to hear from other people (not ChatGPT!).

So, if your website copy is making you yawn, there’s a good chance your customers probably feel the same way. To humanize your copy, add more contractions, slang, and words like “and,” “but,” and “so” to make your writing more conversational. 

4.   Make it easy to scan 

Over 50% of users move to another site if they can’t find what they want.

Translation? Your website copy should be easy to scan. And nothing makes your website copy easier to digest than a combination of:

• Straightforward headlines
• Succinct paragraphs
• Bullet points
• Block quotes
• Clear call-to-actions

5.   Cut the fluff 

Although this can be hard for some of us at first, if there are filler words, repetitive content, or anything on your website that doesn’t add value, it’s gotta go.

Take the time to go through your site with a fine-toothed comb—ensuring your main message is more impactful by making it as straightforward as possible for your website visitors to understand. 

6.   Use words that sell 

Did you know that “you, free, because, instantly, and new” are one of the 5 most persuasive words in the English language?

And for a good reason—just using the word YOU instantly makes your message customer-centric and more compelling. While sales may not always come naturally to creative entrepreneurs like you, it’s essential to running your own business.

7.   Optimize your copy 

Just like great copy is the key to getting your audience interested in what you offer, optimizing your copy with the keywords your customers use to search is the key to finding your content online. Not sure which keywords to add to your copy?

Try Google’s Adwords Keyword Planner, or check out the 5 dos and don’ts of how to write SEO content that Google (and people love).

Now, before you go re-building Rome in a day, remember that your website copy doesn’t have to move mountains to make a significant impact—it just has to resonate and connect with your ideal customers before you dive deep into your products, services or ideas.

Best of all, with these 7 copywriting tips, you can instantly energize your website copy so it starts to work harder for you around the clock.