How to Know When It Might Be Time to Rebrand Your Business

Rebranding your business is never an easy decision, but it is a common practice that many companies undergo at some point or another. After all, your brand’s job is to reach your customers, tell your story and market your products or services. So, if your brand is no longer doing its job, it might be time for a refresh or a rebrand. And after recently rebranding Leeza Writes to Freshly Brewed Copy, I can tell you firsthand that it’s the BEST decision I’ve ever made for my business.

So, if you’re feeling unsure about your brand lately, I’m here to share 3 signs to help you know when it might be time to rebrand your business. 

3 Signs to Help You Know When It Might Be Time to Rebrand Your Business

1. Your business is evolving

One of the biggest giveaways it’s time to rebrand your business is when you notice your company is growing and evolving beyond its original vision or mission.  

When I first started Leeza Writes, I provided part-time service to B2B and B2C clients who needed help writing just about anything under the sun. But as my business grew and evolved to a full-time role, I found myself working more with B2C clients on content strategy and copy ranging from ongoing blogs to full-scale websites.

That’s why I made a conscious effort to rebrand my business and focus solely on providing my B2C clients strategic copywriting services under the Freshly Brewed Copy brand.

2. You’re having a hard time differentiating your brand

If your company name is too generic or broad, you could be missing out on an opportunity to stand out from your competitors, not to mention in the mind of your customer.

Several years after launching Leeza Writes, I noticed I had some challenges differentiating my brand from other writers out there. And while my name clearly communicated that I offered writing services, it didn’t communicate that I specialized in copywriting services that could help clients get their words flowing and business growing.

So, when I started thinking about what Leeza Writes could become, I made a conscious effort to not only communicate what I specialize in, but also create a brand name that would stand out from my competitors and be memorable to my clients.

3. You want to target new customers or offer new products or services

Another sign it might be time to rebrand your business is if you’re targeting a new audience or rolling out a new product or service that no longer aligns with your current brand.

When I decided to rebrand Leeza Writes, I knew I wanted to work with creative entrepreneurs who sold products and services directly to consumers. So, in addition to my target audience shifting, my services were also pivoting as I was starting to take on more content strategy and website copy projects.  

Need a little rebranding support? I’ve got you!

Of course, knowing that it’s time to rebrand is only the first step. The process of going through a rebrand itself can be a bit daunting and overwhelming, to say the least. The good news? I’ve supported countless businesses through the rebranding process (myself included), and I’d love to chat more with you over coffee if that’s something you’re thinking about too.