Have you recently felt like your website is falling a little flat? Like most things in business, your website needs a pick-me-up every now and then to perform at its best. And since your website is the virtual home for your brand, it’s essential to ensure it welcomes your visitors to stay awhile, communicates your value, and authentically reflects your unique brand story.
When you invest time and attention into your website copy, you can be sure it will multiply tenfold with a steady stream of leads—which is why it’s one of the most important investments you can make. Even if words aren’t your cup of joe, here are 7 tips below to energize your website copy and grow your business.
If you’ve ever felt a quote, movie, or song speak directly to you, it’s because it was intentionally written with YOU in mind. Your website copy should be no different. So, ensure you take the time to reflect on what your ideal customer is struggling with and what they want to feel and achieve. And then tailor your words as if you’re speaking to them one-on-one.
While it’s understandable, you want to highlight your company’s accomplishments and aspects of what makes your service so great. Unfortunately, it’s NOT what your customers care about. The truthiest truth? Your customers are far more interested in how your service/product can make their lives better vs. your company’s vision or all the awesome improvements you’ve made along the way.
Even though this can be easy to overlook, remember that your customers are just regular people who want to hear from other people (not ChatGPT!). So, if your website copy is making you yawn, there’s a good chance your customers feel the same way. To humanize your copy, add more contractions, slang, and words like “and,” “but,” and “so” to make your writing more conversational.
Over 50% of users move to another site if they can’t find what they want. Translation? Your website copy should be easy to scan. And nothing makes your website copy easier to digest than a combination of:
Although this can be hard for some of us at first, if there are filler words, repetitive content, or anything on your website that doesn’t add value, it’s gotta go. Take the time to go through your site with a fine-toothed comb—ensuring your main message is more impactful by making it as straightforward as possible for your website visitors to understand.
Did you know that “you, free, because, instantly, and new” are one of the 5 most persuasive words in the English language? And for a good reason—just using the word YOU instantly makes your message customer-centric and more compelling. And while sales may not always come naturally to creative entrepreneurs like you, it’s essential to running your own business.
Just like great copy is the key to getting your audience interested in what you offer, optimizing your copy with the keywords your customers use to search is the key to finding your content online. Not sure which keywords to add to your copy? Try Google’s Adwords Keyword Planner, or check out our blog post for more tips to optimize your copy.
Now, before you go re-building Rome in a day, remember that your website copy doesn’t have to move mountains to make a significant impact—it just has to resonate and connect with your ideal customers before you dive deep into your products, services or ideas. And with these 7 copywriting tips, you can instantly energize your website copy so it can work harder for you around the clock.
A boutique copywriting & brand strategy shop in Duluth, Minnesota helping brave entrepreneurs craft irresistible copy so they can confidently grow their businesses.